If you visit downtown Waco, Texas, so you can tour the buildings around The Silos, prepare to be amazed. Chip and Joanna Gaines, creators of the TV series “Fixer Upper” on HGTV and owners of The Silos, expanded at least four downtown blocks into properties that support product and design elements made famous by the couple. One of these spaces is now known as Magnolia Home.
We arrived at Magnolia Home a few days after its grand opening (October 2020), only to find that everything, not just the building itself, is grand. Joanna’s signature style pervades each vignette, not only in the colorways she loves (white, black, brown with punches of color for surprise) but also in the furnishing she’s designed or selected. Huge, wide-open spaces seem intimate as “rooms” flow one into another, blending rugs, bedding, artwork, lighting, and little touches (like books covered in one-color covers) to make you take a second look.
To hear Joanna talk about her design plan for this home decor space right in the heart of Waco, you can check out “The Making of Magnolia Home” on YouTube. A 3-minute video takes you inside what used to be an industrial warehouse but is now a place where Joanna and her design partners have added their signature touches.
We’ve watched numerous episodes of “Fixer Upper,” and this trip to Waco was like going to the TV locations where home dreams come true. And so, as we watched the video, we were glad to hear Joanna summarize her dream for this new venture, Magnolia Home:
“My hope is that this is a space to use as a tool to create the home you love.”
If you’re in the area, you owe it to yourself to check out the Gaines’ latest hometown venture — Magnolia Home.
Rusha & Bert
Magnolia Home, 418 S. 8th Street, Waco, TX 76706 (Open Monday through Saturday, 9 to 6.)
The new streaming network, Discovery + contains past “Fixer Upper” shows.